With fewer publicity stunts and more attention to innovation, tech in retail can succeed if it provides genuine engagement and consumer benefit
As Lowe’s, YoSushi! and many others attract attention for embracing cutting-edge technologies, the PR-able nature of retail brands working with robotic tech is undeniable. But can using tech for PR purposes sometimes do more harm than good?
In 2013, I saw one such campaign taking place. A drone-based sushi delivery was being filmed in Soho and quite frankly, it was embarrassing.
Brands only need engage with new tech to do two things: improve their offering for themselves, or for their consumers
For new technologies to be embraced they need to be implemented in the most useful ways possible
Related: The ideal shopping experience: can technology deliver?
Continue reading...via Are robots the future of retail or just bad PR?
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