Is artificial intelligence the next step in advertising?

Ads that adapt to users reactions could represent the future for engagement with out-of-home campaigns

Artificial intelligence (AI) has rarely been out of the public eye in the past 12 months. Stephen Hawking’s grave warning, Channel 4 drama Humans and big screen outings Ex Machina and Terminator Genysis have all asked questions about the the potential of AI, and what it could mean for humans.

While for some the notion of AI represents a step into science fiction (or at least science future), there are iterations that have real world implications at this moment. This version of AI will probably not bring about downfall of humanity, but rather be used to shape how advertising is created and targeted.

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via Is artificial intelligence the next step in advertising?

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